03 great benefits from customer gratitude event

Customer gratitude event is one of the important events to support your business marketing strategy. To reach and increase interaction with customers, brands always plan in detail and effectively to organize a successful gratitude event. Through this event, what valuable things ​​will the brand return in? And what drives them to focus on the event? Please refer to the following information event decoration company in Vietnam Bliss!

03 big meanings from customer gratitude event

1. Customer loyalty and commitment

According to Harvard Business Review, it will cost businesses 5 to 25 times more costly to create new customers and will save more money if retaining existing customers. Furthermore, if you can increase your customer retention rate by just 5%, profits can increase from 25% to 95%. Those statistics make businesses focus more on organizing customer gratitude events!

Clients will likely recommend brands to others, write positive reviews, buy again, and pay even more for services if they feel appreciated. Loyalty programs or customer care phone calls, customer gratitude events are some of the ways to help you retain customers.

2. Increase productivity

Business benefits will be an attractive gift for the gratitude of the business. Like customers, brand employees will interact with the brand more positively if they feel appreciated. In fact, Glassdoor's survey found that 81% of employees will work harder when they receive praise from their boss.

Employees who feel valued work harder and in some cases work more successfully.

For example, a University of Pennsylvania study found that when leaders expressed gratitude to fundraisers, those employees increased their success rates significantly. Gratitude can motivate both employees and customers.

Therefore, organizing a customer gratitude event is an important way to help you show more gratitude to your customers.

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3. Stronger business relationship

Relationship building is essential for every business to succeed. You need to show more understanding of your customers, investors, employees, business partners, and even suppliers. Gratitude, sincerely, and often expressed, builds trust. This is a key element of long and fruitful business relationships.

Expressing gratitude to partners and others that help enhance the benefits of the services they provide. They will work harder to provide revenue-enhancing services, shorten downtime, and maximize data security.

Gratitude organization is an opportunity for you to invite every important relationship between the business and invite them to enjoy a monumental, memorable party.

Organize a customer gratitude event - listen to them!

Before holding a customer appreciation event, listen to customer feedback, and thank them for those reviews, good or bad. Now customers will see your company from many different angles. This helps them to provide valuable feedback. As you absorb their thoughts, you build trust and create loyalty. At the same time, you will prove to them that you value what they think.

For a successful event organization, contact Bliss immediately. We will give you the best support!

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